Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools
July 2009 | English | ISBN-13: 978-0-749-45466-1 | 225 Pages | PDF | 5.2 MB
Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers. Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical. Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands. She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.